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Twitter is a like a virus—small and minimal yet robust and scalable. Many adaptations are found daily for the status-update tool. Doing a search on “additional uses for twitter” will demonstrate the vastness of its uses. Today though, I wanted to demonstrate one way I have been using the Twitter HTML Widget.

At my full-time job, among many duties, I work as an online marketer and reputation manager-trying to ensure my company has a respectable and positive imagine online. A positive imagine can abound when potential clients see testimonials/feedback from previous clients. Generally, a company’s website will have a set page for documented testimonials and success stories. My company’s website has a testimonial/ feedback/ references page, however, I wanted to create a better way to show what our clients are saying, and for the comments to be displayed on all pages throughout the website.  There’s no guarantee that anyone who visits your site will see your testimonial page, but there’s a good chance they will at least read one testimonial if it’s displayed at least somewhere on every page of your site.  So what’s the solution? Creating an additional account on Twitter (assuming you already have a company Twitter account) solely for your documented testimonials and doing some coding and tweaking to your site.

Testimonial-Twitter FeedLet me demonstrate on my company’s website how I added a Testimonial-Twitter Feed in addition to my company’s main Twitter Feed. You’ll notice that in the header, I embedded the coding for our Testimonial-Twitter Feed. Underneath the header, you’ll see where I’ve embedded my company’s main Twitter Feed. Both Twitter feeds can be found on just about every page on the site. I also linked the “Testimonial Updates” image to the actual testimonial/ feedback/ references page on our site.

If you have integrated your company Twitter account (once again, assuming you already have a company Twitter account) on to your website, then you’ll discover you’ll need additional coding to embed more than one Twitter account on a page. I found this tutorial quite helpful for implementing two Twitter feeds on one page.

Whenever our company is given a new testimonial for our services, the Testimonial-Twitter Feed is updated—showing dynamicity and recency on all pages of our website. Of course the testimonial is only allotted 140 characters, so pack the greatest-positive-punch possible.

Let me know if you need help implementing your own Testimonial-Twitter Feed on to your site. Here’s my personal Twitter account: @DiegoMVelasquez